ITV1’s flagship daytime show This Morning will be launching a new competition for 2010 to help showcase the nation’s love of design and DIY and to find a future star who will be given the chance to present an interior design feature on the show!
Following a tough financial year many people have chosen to stay in their homes instead of relocating and are adopting the phrase ‘improve instead of move’. As a result, an increasing number of people are creating their very own stylish looks on a budget and This Morning is keen to discover a true star with an eye for design.
Viewers will be asked to submit a video showcasing their style and interior designs of an area they have recently worked on in their home. All entrants will be viewed and a shortlist will be judged by a panel of interior experts.
The two experts judging will be Laurence Llewelyn-Bowen and Editor-in-Chief for Elle Decoration magazine Michelle Ogundehin. Together, they will be looking for individuals with fresh ideas, inspiring designs, a natural talent and a charismatic personality.
Laurence Llewelyn-Bowen said, "We all know that in Britain our homes are our castles. I'm looking for homes that really do look like castles on the inside. This Morning’s Next Big Thing is a quest to find the next me - a viewer who’s sense of flair and style in design is very much all their own."
He added, "I want to see daring Dining Rooms, scintillating Sitting Rooms and ‘by Goodness, that’s amazing’ bedrooms… We Brits really are a nation of eccentrics and I know that behind the net curtains, there’s an awful lot going on that I can’t wait to discover."
If you think you have what it takes to be This Morning’s Next Big Thing, hosts Phillip Schofield and Holly Willoughby together with the judges will launch and explain the competition on Monday 11th January. Entrants must be over 18 and have no previous significant experience or financial reward as either a TV presenter or as a professional interior designer. The entrants will get whittled down by public vote (online voting only) until the last two remaining contestants will battle it out against each other. The terms and conditions on our website give more details - www.itv.com/thismorning The winner will be revealed on This Morning on March 5th 2010.
Karl Newton, Executive Producer of This Morning said: “This a very exciting chance for one of our talented viewers to showcase their natural design talent and creative flair to millions. Our esteemed panel of judges led by Laurence couldn’t be better placed to select the winner as they’re all at the top of their game. The Next Big Thing is a very ambitious project to launch which could potentially change the life of a This Morning viewer.”
This Morning is on weekdays, 10.30am – 12.30pm on ITV1.
A small taste of what the Llewelyn-Bowen’s have been up to…
For further details please contact Fresh Partners